c|net posted an article yesterday about how Google indavertantly revealed internal projections. Some of this leaked information should be of great importance (and very disturbing) for professional bloggers:

Google said that “AdSense margins will be squeezed in 2006 and beyond.”

It’s not like Google isn’t already making a ton of money from AdSense - the leak also said that:

Google expected ad revenue to grow from “$6 billion this year to $9.5 billion next year.”

So why does Google need to reduce publisher’s earnings even more?? As it is, earnings paid on AdSense clicks are marginal compared to what the advertisers are paying for those clicks (and what’s going in Google’s pockets).

Looks like bloggers need to take a better look at the Yahoo! Publisher Network (which is still in Beta) because Google is apparently planning on screwing AdSense publishers in the upcoming future.