November 13, 2004

Wordpress Customization for Newbies

Elliot Back has written a really cool Wordpress Customiation for Newbies guide that helps you convert a new Wordpress installation into a customized blog in just a few steps. You should definately read his full article, but in a nutshell he suggests you start with the following tips (& he goes into far more detail on exactly how to implement them)

  1. Get Kubrick, a drop in template for Wordpress, and install it
  2. Import your links. The fastest way to do this is to use OPML from your favorite RSS reader. It will have an “export to OPML” option somewhere, which you can use to save all the feed URLs to a file that you will import via WordPress->Links->Import Blogroll
  3. Get some plugins, and modify them to suite your tastes. Asymptomatic, the WordPress Wiki, Kitty’s Plugins, and the Web Log Tools Collection are all good places to start. Elliot’s top 5 (quoted from his post):

      1. Insert a breadcrumb navigation on your page
      2. Add an Acronym Replacer so when your write AOL, it looks uber-stylish
      3. Turn on the built-in WordPress->Plugins->Search Hilite
      4. Get an automatic linkifier to create links for you, when you only have the URLs.
      5. Random file is another useful WordPress plugin. I use it to rotate the banner of my Kubrick by adding a folder for random images.
  4. Turn on pretty links. Actually, I wrote an entire post on how to create search engine friendly permalinks that I think explains it a little better, so I’d recommend giving my post a read on this topic.
  5. Ping some services. If you ping popular blog notification services, you’ll start getting traffic to your blog nearly immediately!

Great post - thanks Elliot!

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Filed under , , , by Emily from How to Blog.

If you’re hoping to make some extra cash from your blog, but all of your monetized links are in your sidebars or headers, etc, then you’re losing out when people view your blog from feed readers. Not so if you use Feedburner - now you can beef up your feed to integrate links to relevant products using your amazon associate ID, as well as further enhance your feed by splicing photos and links into it AND get stats on your traffic. VERY COOL!

Neil Turner has blogged about his experience with experimenting with Feedburner, and while his post doesn’t reference the ability to incorporate amazon links, he does show you how he’s spliced in his Flickr photostream.

Here’s how the service works:

FeedBurner detects your feed categories and then asks you to assign an Amazon store to any category for which you want to include the Amazon Associates program. For example, you might choose to associate the music store with your music category, DVD’s with your Pop Culture category, and nothing at all with your Personal and Family categories. You, the publisher have total control over the frequency with which Amazon Associates links appear, and whether they should appear alongside really short posts or only very detailed posts.

FeedBurner then leverages the latest 4.0 release of Amazon Web Services to match your posts to relevant Amazon content for that store, and FeedBurner transforms that link and content from Amazon Web Services into a simple linked GIF tied to your feed item.

Publishers have total control over which (if any) parts of their feed get amazon links, which amazon stores they want to map to their content, and how frequently they want these associate links to appear.

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Filed under , , , , , , , by Emily from How to Blog.

September 16, 2004

TypePad blog gets indexed & ranks very highly in Google…

I’ve noticed that this blog has been picked up by google and has been getting a fair amount of traffic for terms like ‘blogger vs typepad’, ‘wordpress templates’, etc. That was fast! I wonder if having your site hosted on typepad is actually beneficial for your ranking to the point of making it the most appropriate blogging tool if your aim is to make any money with your blog (i.e., your blog has some commercial purpose)

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Filed under , , , , , by Emily from How to Blog.

WordPress’s default behavior for permalinks is to create a URL that looks something like this:

http://www.yoursite.com/index.php?p=2

where p is the post id.

If you care at all about the search engines indexing your blog, and you should if you want anyone to read it :) , you’ll want to use a little SEO (search engine optimization) trick by having nice, neat URLs that describe your post.

In my case, I wanted my individual post archives to be in the root of my domain, as search engines like Google devalue a page the deeper it is into the site. I also wanted the link title be the post’s name, so that my permalinks will look like this: http://www.yoursite.com/this-is-my-posts-title.htm

To do it:

You will need to have an .htaccess file and make it editable by WP. Sounds hard, but WordPress makes it easy. First of all, if you don’t know what it is, an .htaccess file is simply a text file that can contain instructions for the webserver. If you have an .htaccess file already, great. If you don’t have an .htaccess file, you’ll need to create a text file using any text editor (notepad will do) that simply has a blank page and upload it to your server. You will then need to change the properties of the .htaccess file on the server, most easily done with the same FTP program you probably used to upload wordpress to your server as well as your themes, the .htaccess files, etc. What you’re wanting to do is make the file writable. This can be accomplished by doing a chmod on the .htaccess file (many FTP programs offer this when you right click on the file -they give you an option of chmod or sometimes it is referred to as properties. So chmod the .htaccess file to 666 to make the file writable so that WordPress can edit it by itself to update the permalink structure. (If you don’t want to make the .htaccess writable by the server, then when you’re done setting up the Permalink structure WordPress will tell you what code to insert into your .htaccess file yourself using a text editor)

- log into WordPress, and then click on ‘Options’. Next click the sub-category under options entitled ‘Permalink’

- the page you’re on will now describe all the fields you can use to create your permalink. I only cared about the post name so in the edit box just underneath where it says, ‘Use the template tags above to create a virtual site structure:’ I typed the following:

/%postname%.htm

NOTE: for faster performance, it is better to include a unique variable such as the post ID number within the permalink structure If you choose to go this route, you could setup your permalinks as follows:

/%postname%-%post_id%.htm

or

/%post_id%/%postname%/

or

/%post_id%/%postname%.htm

- at this point you should click the button to Update Permalink Structure.

So now, my first WordPress post on my Tool Reviews Site can be found at http://www.toolreviews.biz/porter-cable-cffn250n-finish-brad-nailer-combo-kit.htm (btw - that post is more of a placeholder while evaluating WordPress than anything else..)

Personal Opinion Warning: Some sites have recommended including the category as part of the permalink, but this will slow down wordpress performance because many of your posts are likely to have more than one category so it can get confusing as to figure out which category WP will choose for your permalink.

The best time to set up ‘Pretty Permalinks’ is the moment you install your blog because if you already have a bunch of existing posts, changing the permalink structure will make it so that your old links to those posts will result in page not found errors - to fix this you would need to edit the .htaccess file to set up permanent redirects for each post and page in the form of:

Redirect 301 http://www.yoursite.com/index.php?p=2 http://www.yoursite.com/the-new-post-title.htm

This way people who have linked to your old URLs will get automatically redirected to the current page URL.

This all sounds WAY more complicated than it actually is when you follow the instructions step by step so don’t be overwhelmed - you can do it!

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Filed under , , , , , , by Emily from How to Blog.

August 21, 2004

WordPress lets you have Sub-Categories

I just started creating my categories for my Tool Reviews site (Power Tools, Hand Tools, Lawn and Garden Tools, etc) and discovered that you can create sub-=categories off of a parent category. Now that’s cool (and something I haven’t encountered in the other blogging tools I’ve tried - blogger, movabletype (update: MT 3 has subcategories), and typepad). And I’m sure it makes things even better for the search engines to figure out what you’re writing about.

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Filed under , , , , , by Emily from How to Blog.
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